Privacy Policy and Cookie Usage of AP FOOD Ltd., UIC 202759642, provides information regarding the processing of personal data when using the online store https://amzgenesis.com/ and related services.
1.1. Processing of Personal Data
Personal data, according to the meaning of Article 4 of the General Data Protection Regulation (GDPR) of the EU, refers to any information related to identified or identifiable individuals, e.g., name, address, email address, etc.
1.2. Rights of the Data Subject
As a data subject affected by the data processing activities, you have the following rights regarding your personal data in accordance with Article 15 and the following of the GDPR
1.3. Disclosure to Authorities
In the presence of a legal obligation, we reserve the right to provide information about you if required by competent authorities or law enforcement agencies.
When you visit and use our website for informational purposes only, i.e., you do not register or provide us with information in any other way, we collect only the personal data that your browser transfers to our server and that is technically necessary for us to show you our website and ensure its stability and security.
We transfer the collected data to the relevant internal departments for processing, as well as to external service providers processing contracts (e.g., hosting providers, content management systems) according to the required purposes (for displaying the website and configuring its content).
Legal basis: Article 6(1)(b) of the GDPR.
2.1. Cookies
In addition to the data mentioned above, when you visit and use our website, cookies or other technologies such as pixels are stored on your computer. We refer to them as ‘cookies’ below. Cookies are small text files that are stored by your browser on your device to retain certain information. When you visit our website again, the information saved in the cookies will be transferred either to our website (‘first-party cookies’) or to another website to which the cookie belongs (‘third-party cookies’).
Through the saved and returned information, the respective website recognizes that you have already visited and interacted with it through the browser used on that device. We use this information to present the website in the best possible way, tailored to your preferences. In this regard, only the cookie itself is identified on your device. Beyond that, your personal data will only be retained with your explicit consent or if it is strictly necessary for you to use the service provided.
This website uses the following types of cookies, whose scope and functionality are explained below:
You can find more information about the types of cookies used in the description of the tools on our websites in this privacy policy.
2.1.1. Strictly Necessary Cookies (Type A)
Strictly necessary cookies ensure functions without which you cannot use our web pages as intended. These cookies are used exclusively by us and are therefore first-party cookies. This means that all the information stored in the cookies will be returned to our website.
Strictly necessary cookies serve, for example, to ensure that you, as a registered user, remain logged in to your account when accessing different subpages of the website, so you do not have to enter your login details every time you visit a new page.
The use of strictly necessary cookies on our website is possible without your consent. For this reason, strictly necessary cookies cannot be individually enabled or disabled. However, you can disable cookies in your browser at any time (see below).
Legal basis: Article 6(1)(a) of the GDPR.
2.1.2. Functionality and Performance Cookies (Type B)
Functionality cookies allow our website to store previously provided information (such as registration name or selected language) and offer you enhanced and more personalized features based on that information. These cookies collect and store only anonymous information, so they cannot track your movements on other websites.
Performance cookies collect information about how our websites are used to improve their attractiveness, content, and functionality. These cookies help us, for example, to determine whether and which subpages of our website are visited and what content users are most interested in. Specifically, we record the number of visits to a page, the number of accessed subpages, the time spent on our website, the order of pages visited, the search terms that led you to us, the country, region, and, if applicable, the city from which the website was accessed, as well as the proportion of mobile devices through which our websites are accessed. We also record movement, clicks, and scrolling with the mouse to understand which parts of our website are particularly interesting to users. As a result, we can tailor the content of our website more specifically to the needs of our users and optimize what we offer them. Your computer’s IP address, which is transmitted for technical reasons, is automatically anonymized and does not allow us to make inferences about individual users.
You can change your cookie settings at any time (enable or disable them).
Legal basis: Article 6(1)(e) of the GDPR.
2.1.3. Consent-Based Cookies (Type C)
Cookies that are neither strictly necessary (Type A) nor functionality or performance cookies (Type B) will only be used with your explicit consent, e.g., marketing cookies.
We also reserve the right to use the information obtained through cookies from anonymous analysis of visitor behavior on our website to display targeted ads for certain products on our own websites. We believe that you, as a user, benefit from this because we show ads or content that we believe match your interests based on your browsing behavior, so you see fewer random ads or content that may be less relevant to you.
Marketing cookies come from external advertising companies (third-party cookies) and are used to collect information about the websites visited by the user, to create targeted advertising for the user.
Opting out of cookies used for online advertising:
You can also manage cookies from many companies used for online advertising through consumer choice tools created by self-regulation programs in many countries, such as the U.S.-based https://www.aboutads.info/choices/ or the European http://www.youronlinechoices.com/uk/your-ad-choices.
You can withdraw your consent for the use of consent-based cookies (Type C) at any time with future effect by changing your cookie settings.
Legal basis: Article 6(1)(a) of the GDPR.
2.1.4. Managing and Deleting All Cookies
You can configure your browser to prevent cookies from being stored on your device and/or to ask for your consent every time cookies are activated. Additionally, you can delete cookies that have been activated at any time. You can find detailed instructions on how to do this in the help function of your browser.
Please note that disabling cookies in general may lead to limitations in the functionality of our website
2.2. Web Analytics
2.2.1. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses a special type of cookie that is stored on your computer and allows the analysis of how you use our website. This information about how you use the website, generated by the cookie, is transmitted to a Google server in the USA and stored there.
We would like to note that Google Analytics has been supplemented on our website to include the code “gat._anonymizeIp();”, in order to ensure the anonymous storage of IP addresses (so-called IP masking). Due to the IP address anonymization functionality, your IP address is truncated by Google within the EU and the countries of the European Economic Area Agreement. Only in exceptional cases is the full IP address transferred to the Google server in the US and truncated there. Google complies with the EU-US Privacy Shield Framework (https://www.privacyshield.gov/EU-US-Framework).
Google uses this information on our behalf to analyze how you use the website, to create reports on website activity, and to provide additional services related to website and internet usage. Google may also transfer this information to third parties in accordance with legal requirements or if such third parties process this data on behalf of Google. The IP address transmitted by your browser in the context of Google Analytics is not combined with other Google data.
You can prevent the storage of cookies by adjusting the settings in your browser software. Additionally, you can prevent Google from recording data related to your use of the website, generated by the cookie (including your IP address), and from processing this data by downloading and installing the opt-out plug-in available at https://tools.google.com/dlpage/gaoptout?hl=en.
Third-party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Google Analytics Service Terms: https://www.google.com/analytics/terms/gb.html, General information about Google Analytics security and privacy principles: https://support.google.com/analytics/answer/6004245?hl=en, and Google Privacy Policy: https://policies.google.com/privacy?hl=en.
This website also uses Google Analytics for cross-device tracking of visitor flow, which is performed by identifying the user. You can deactivate cross-device tracking of your website usage from your Google profile under the “My Information” section, “Personal Information”.
Cookie lifespan: up to 12 months (this applies only to cookies placed by this website).
Maximum data retention period: up to 14 months.
Legal basis: Article 6(1) of the GDPR.
2.2.2. A/B Testing
This website also conducts user behavior analysis through A/B testing. We may show you our website with slightly altered content, depending on the profile type we have defined for you. This allows us to analyze and regularly improve our services to make them more interesting and engaging for you as a user.
For these analysis purposes, cookies are stored on your computer. The information collected in this way is stored exclusively on a server within the EU. You can prevent the storage of cookies by adjusting the settings in your browser’s software.
Before conducting the analysis, IP addresses are processed in a shortened form to exclude the possibility of direct personal identification. The IP address transmitted by your browser is not combined with other information we collect.
Access data is available to our analytics service provider based in the EU.
Cookies used: Type B. For more information, visit the Cookies section.
Cookie lifespan: up to 2 years.
Maximum data storage period: up to 14 months.
Legal basis: Article 6 (1) (f) of the GDPR.
2.3. Social Plugins
Our website uses social plugins (also known as “plugins”), specifically the “Share” or “Share with Friends” buttons from Facebook, which is operated by Meta Platforms Inc, located at 1 Hacker Way, Menlo Park, California 94025, USA. Facebook Ireland Limited, located at Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland, is responsible for Facebook.com in Europe. These plugins are typically marked with the Facebook logo.
In addition to Facebook, we also use plugins from Google+ (Provider: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA), Twitter (Provider: Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103), and Pinterest (Provider: Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA).
The provider of the social network stores the data collected about you as user profiles and uses them for advertising, market research, and/or tailored website design. Such evaluations are carried out specifically (including for users who have not logged into their profile) for the presentation of targeted advertising and for informing other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles by contacting the respective plugin provider. By using these plugins, we enable you to interact with social networks and other users, to improve and make our services more interesting to you as a user.
The data is transmitted regardless of whether you have an account with the plugin provider and whether you are logged into your account. If you are logged into the plugin provider’s website, the data collected by us will be directly linked to your existing profile with the plugin provider. If you click on the active button, for example, when sharing a link, the plugin provider also stores this information in your user profile and shares it publicly with your contacts. We recommend logging out of your profile after using the social network, especially before activating the button, as this helps to avoid linking your activities on the plugin provider’s website with your profile.
For more information about the purpose and scope of data collection and processing by the plugin provider, please refer to the privacy statements of the respective providers listed below. These will also provide you with further information about your rights in this regard, as well as possible settings to protect your privacy.
a) Meta Platforms Inc., 1 Hacker Way, Menlo Park, California 94025, USA
More information about data collection:
Facebook Data Collection Information
Facebook Privacy Overview
Facebook Privacy Policy
Facebook adheres to the EU-U.S. Privacy Shield Framework: https://www.privacyshield.gov/EU-US-Framework.
2.4 Login via Social Networks
To register and log into your customer profile, you also have the option to verify your identity through an existing profile in one of the following social networks: Facebook, thus registering or logging in.
For this purpose, on the registration or login page, you will find the corresponding symbols of the social network providers supported by our website. Before establishing a connection with the provider, you must explicitly agree to the process and the transfer of data described below:
After clicking on the respective symbol, a new window (application) will open, where you need to log in with your social network login credentials. Once logged in, the social network will notify you of which data will be provided to us for confirming your identity as part of the registration or login process. If you approve this data transfer, the fields required for registration will be filled with the provided data. The information we need for registration or login is (i) your name and (ii) your email address.
Only after your explicit consent for the use of the provided and required data, will your information be stored with us and used for the purposes stated in this Privacy Policy. There is no other connection, apart from the identity verification process, between your customer profile on our website and your profile in the respective social network.
For the identity verification process during registration or login, your IP address is transmitted to the relevant social network provider. We have no control over the purpose and scope of the data collection and processing by the respective social network provider. For more information, please read the data protection information of the respective provider:
a) Meta Platforms Inc 1 Hacker Way Menlo Park, California 94025, USA; http://www.facebook.com/policy.php
More information about data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications
and http://www.facebook.com/about/privacy/your-info#everyoneinfo
Facebook complies with the EU-US Privacy Shield Framework, https://www.privacyshield.gov/EU-US-Framework.
2.4.1. Facebook Connect
If a so-called “Facebook Connect Button” is placed on this website, you can log into your profile on our website using your Facebook login credentials. Additionally, Facebook Connect may automatically include information about your activities on our website in your Facebook profile. In this regard, when you activate the button, you will have the opportunity to give your explicit consent for access to your user data on Facebook and for publishing information and activities on your Facebook profile. The use of additional data (e.g., contact via email address) occurs only with prior explicit consent. Please note that Facebook receives information about the application or website through Facebook Connect, including what you do. To personalize the connection process, in some cases, Facebook may receive a limited amount of information before the application or website is verified. The purpose and scope of data collection, as well as the further processing and use of data by Facebook, as well as your rights in this regard and privacy protection settings, can be found in Facebook’s privacy policy:
a) Meta Platforms Inc 1 Hacker Way Menlo Park, California 94025, USA; http://www.facebook.com/policy.php
More information about data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications
and http://www.facebook.com/about/privacy/your-info#everyoneinfo
Facebook complies with the EU-US Privacy Shield Framework, https://www.privacyshield.gov/EU-US-Framework.
2.6 Online Advertising
2.6.1 Conversion through Google Adwords
We use the services of Google AdWords to attract attention to our attractive offers through advertising materials (known as Google AdWords) on external websites. Based on information from the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you ads that are relevant to you, making our website more interesting for you, and achieving fair calculation of advertising costs.
The advertising materials are provided by Google through so-called “Ad Servers.” For this purpose, we use cookies from ad servers, through which certain success parameters, such as ad placements or user clicks, can be measured. If you access our website via a Google ad, Google AdWords stores a cookie on your device. These cookies usually expire after 30 days and are not intended to identify your personal identity. For such a cookie, the unique cookie number, the number of impressions (frequency), the last impression (important for retargeting after viewing), and the opt-out information (checkmark indicating that the user no longer wants to be targeted) are typically stored as values for analysis.
These cookies allow Google to recognize your internet browser. If a user visits specific pages of an AdWords client’s website and the cookie stored on their device has not expired, Google and the client can recognize that the user clicked on the ad and was redirected to that page. Each AdWords client receives a different cookie. Therefore, cookies cannot be tracked across AdWords clients’ websites. We do not collect or process any personal data as part of the above-mentioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which advertising measures used are particularly effective. We do not receive additional data from the use of advertising materials; specifically, we cannot identify users based on this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with a Google server. We have no influence over the scope and further use of the data provided through the use of this tool by Google, and therefore we inform you as far as we are aware: by integrating AdWords, Google receives information that you have defined as relevant part of your online presence or by clicking on a message from us. If you are registered with a Google service, Google may associate your visit with your profile. Even if you are registered with Google and are not logged into your profile, the provider may receive and store your IP address.
You can prevent your participation in this tracking process in various ways:
a) By adjusting the settings in your browser software, specifically by blocking third-party cookies, you will not receive ads from third parties;
b) By disabling cookies for tracking by retargeting, by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, and this setting will be deleted when you delete your cookies;
c) By disabling interest-based ads from providers participating in the self-regulation campaign “About Ads,” available at the link http://www.aboutads.info/choices, and this setting will be deleted when you delete your cookies;
d) By permanently disabling Firefox, Internet Explorer, or Google Chrome in your browsers through the link http://www.google.com/settings/ads/plugin;
e) By adjusting cookie preferences (click here). Please note that in such cases, you may not be able to use all the features of this offer.
For more information on the purpose and scope of data collection and processing by Google, please refer to their privacy policy. You will also find further information about your rights and options for privacy protection settings: https://www.google.de/intl/de/policies/privacy; Google complies with the EU-US Privacy Shield Framework, https://www.privacyshield.gov/EU-US-Framework. Another option is to find information on the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.
Used Cookies: Type C. For more information, please visit the Cookies section.
Cookie lifespan: Up to 2 years.
Legal basis: Article 6 (1) (a) of the GDPR.
2.6.2 Google Remarketing
In addition, we use the Google Remarketing application to reconnect with you for up to 12 months. With this application, after you visit our website, our ads may continue to appear to you as you browse the internet. This is done through cookies stored in your browser, which are used to record and evaluate your behavior by Google when visiting various websites. This allows Google to determine your previous visits to the website. According to Google, Google does not combine the data collected in the context of remarketing with your personal data that may be stored by Google. According to Google, pseudonyms are used for remarketing purposes.
Used Cookies: Type C. For more information, please visit the Cookies section.
Legal basis: Article 6 (1) (a) of the GDPR.
2.6.3 Custom Audiences for (Website) Facebook (“Facebook Pixel”)
This website also uses the “Custom Audiences” feature of Meta Platforms Inc., 1 Hacker Way, Menlo Park, California 94025, USA (“Facebook”). This allows users of the website to see interest-based ads (“Facebook ads”) for a period of 12 months when visiting the social network Facebook or other websites that use this tool.
Your browser automatically establishes a direct connection to Facebook’s server. We have no control over the scope and further use of the data collected by Facebook through the use of this tool, and therefore inform you, as far as we are aware, that by integrating Facebook Custom Audiences, Facebook receives information deemed appropriate by you as part of your online presence or through clicking on an ad from us. If you are registered with Facebook, Facebook may link your visit to your profile. Even if you are registered with Facebook and not logged into your account, the provider may receive and store your IP address or other identifying information.
The “Facebook Custom Audiences” feature can be deactivated from the Cookie Settings, or for users logged into their profile, from https://www.facebook.com/settings/?tab=ads#_.
Cookies used: Type C. For more information, visit the Cookies Section.
Legal basis: Article 6 (1) a of the GDPR.
2.7 Google Tag Manager
This website uses Google Tag Manager. This service allows website tags to be managed through an interface. The Google Tag Manager only executes tags. This means that it does not use cookies or collect personal data. The Google Tag Manager activates other tags that, in turn, collect data when necessary. However, Google Tag Manager does not access this data. If deactivation is done at the domain or cookie level, it remains valid for all tracking tags, even if they are executed with Google Tag Manager.
In addition to the purely informational use of our website, we offer various other services for which we process your personal data.
If we use external service providers for certain features of our offer or if we would like to use your data for advertising purposes, we will inform you in detail about the corresponding processes below.
The external service providers are carefully selected by us, are obliged to follow our instructions, and are regularly reviewed. If our service providers are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the service below.
3.1 Contacting us
When you contact or communicate with us, for example via email or through the contact form on our website, the data you provide (your email address, and if applicable – your name, phone number, or personal data within the conversation) will be stored by us in order to respond to your inquiries or for related business discussions. We delete the data generated in this context once storage is no longer necessary, unless there are legal requirements for retaining them or specific retention periods must be observed.
In the case of consumer inquiries through our internal customer management tool, personal data is generally deleted after one year.
We transfer the collected data to the relevant internal departments for processing, as well as to other affiliated companies or external service providers processing contracts (e.g., hosting providers and call center services) in accordance with the required purposes (e.g., establishing contact, business-related discussions, and customer service).
Legal basis: Article 6(1)(b) of the GDPR.
3.2 Newsletter
The newsletter contains news, offers, and additional information about selected products. By subscribing to the newsletter, you will receive personalized information about products, services, as well as invitations to participate in promotions such as contests or product testing, via email or advertisements on your or third-party channels (e.g., through social media).
By registering for the newsletter, you will receive a newsletter tailored to your needs (“personalized”). We assess your purchasing behavior and clicks on our websites or in the newsletter to create information based on your preferences.
The newsletter is typically sent once a month (“regularly”). In certain cases (e.g., for special events), there may be weekly emails. We also use remarketing measures to show you relevant online ads. Additional information, especially regarding the recipients, can be found in the “Online Advertising” section.
The data will be forwarded to our customer management platform, which can be accessed by service providers to support and implement the newsletter.
These collected data are automatically deleted after 18 months if there is no response to the newsletter, e.g., due to inactivity. If you no longer wish to receive the newsletter, you can unsubscribe at any time. Click on the link contained in each newsletter – you will be directed to the unsubscribe process, or send us your opt-out request via email.
Legal basis: Article 6 (1) a of the GDPR.
3.3 Ratings and Reviews
Registered users have the opportunity to provide ratings and reviews for products, processes, and other evaluations within the scope of the website offerings, in accordance with the terms of use. It is in our interest for customers to share their independent opinions about the products.
Your rating will be published with your username. We recommend using a pseudonym instead of your real name. The ratings are not reviewed before they are published. We reserve the right to delete comments if there are objections from third parties that they are illegal.
The collected data will be transferred to the relevant internal departments for processing, as well as to other external service providers processing contracts (e.g., hosting providers, customer service providers) in accordance with the required purposes (for publication on the website). Comments are deleted from the login profile.
Legal basis: Art. 6 (1) (e) of the GDPR.
3.4 Campaigns (e.g., prize draw games, surveys, product testing)
When you participate in prize draw games, surveys, or similar campaigns, we use the personal data you provide to conduct the campaign. Additional information regarding the objectives can be found in the respective campaign rules and conditions.
We transfer the collected data to the relevant internal departments for processing, as well as to other related companies within the Beiersdorf group or external service providers handling contracts (e.g., hosting providers, courier services, processing) in accordance with the required objectives (for conducting the campaign).
Your data will be deleted after the campaign is completed (see the campaign terms and conditions), unless there are legal requirements for their retention or specific statute of limitations to be observed.
Providing your personal data is necessary for the execution of the contract. You are not obligated to provide your personal data. If you do not provide your personal data, you cannot participate in the campaign.
Further information can be found in the respective campaign terms and conditions.
Legal basis: Article 6 (1) b of the GDPR.
3.5 Logging into Your Profile
When you register, we provide you with the ability to leave reviews, create a favorites list, receive newsletters, and in the future, receive personalized content based on your behavior. By doing so, you consent to your data being stored and used for market research and advertising purposes. This allows us to send you personalized advertisements about our products and services.
We transfer the collected data to the relevant internal departments for processing, as well as to other external service providers processing contracts (e.g., hosting providers, customer database providers, providers of customer review information) in accordance with the required purposes (for conducting advertising activities, etc.).
Your data will be deleted as soon as you log out of your profile, unless this conflicts with legal requirements for data retention or certain retention periods. To delete your data, please log into your customer profile and follow the unsubscribe process, or send us your consent withdrawal via email. We will automatically delete your personal data after 18 months of inactivity.
Legal basis: Article 6 (1) a of the GDPR.
If you have given your consent (Article 6 (1) a of the GDPR) for the processing of your personal data, you can withdraw it at any time. Such a withdrawal will affect the permission for processing your personal data once we have been notified.
If we base the processing of your personal data on balancing interests (Article 6 (1) f of the GDPR), you can object to the processing. This is the case if the processing is not necessary for the performance of a contract with you, as described in the functions section below. When exercising your right to object, we ask you to explain why we should not process your personal data in the way we have done. In case of a justified objection, we will review the situation and either stop the processing of personal data, modify the processing, or provide you with reasons for maintaining the situation, based on which we will continue processing the data.
Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time here:
Email: hello@amzgenesis.com
CURRENT TERMS ARE:
EFFECTIVE FROM: 10.08.2021
LAST UPDATED: 11.10.2024