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Amazon PPC
Services
Increase sales and
market share

Unlock maximum
efficiency with AI
automation.

Harness the potential of Amazon Pay-Per-Click (PPC) to elevate your brand's visibility, boost sales, and optimize advertising spend. At AMZ Genesis, we specialize in designing and managing winning PPC strategies tailored to your business goals.


We understand that navigating Amazon's advertising ecosystem can be overwhelming. That’s why we simplify the process with a strategic, results-oriented approach tailored to your needs.


Take advantage of precise data analysis and dynamic adjustments to stay ahead of the curve!

Get a FREE consultation



here is why

Why Is Amazon PPC so important?

Amazon PPC allows sellers to promote their products by bidding on specific keywords. Advertisers pay only when a user clicks on their ad, driving targeted traffic to product listings.

1.
Increased Visibility

Get your products in front of relevant customers. Rank to page one on Amazon with the right advertising strategy.

2.
Boost Organic
Sales

Sales made through Amazon PPC advertising lead to an increase in your organic sales and an improvement in the ranking of your listings.

3.
Reduce your
PPC cost

A critical factor for the success of your Amazon advertising campaign is maintaining a low AcoS (advertising cost of sales). Selling a high volume of products won’t translate into profitability if your ACoS is excessively high, as it could turn your advertising efforts into a loss. This is why businesses rely on us to expertly design and manage their Amazon PPC campaigns, ensuring maximum efficiency and profitability.

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Optimization strategies

Maximize Revenue

Focused on generating the highest possible sales revenue while aligning with your business objectives.

Optimize ACoS
(advertising cost of sales)

We will develop a detailed keyword strategy to achieve a lower advertising cost relative to sales

Dual strategy

Why choose between performance and efficiency when you can have both? Our dual strategy approach is designed for brands that want to scale smart. We combine aggressive revenue-driving tactics with data-backed ACoS optimization, ensuring you get the best of both worlds — more sales, better margins, and campaigns that work harder for your bottom line.

What’s included?

  • 1. Keyword research

    Leave the time-consuming work to us. Our team identifies the most effective keywords to ensure your products appear for relevant customer searches.

  • 2. Tailored solutions

    We will create a comprehensive structure and strategy for the advertising campaigns for your products by analyzing the market niche and competition.

  • 3. Campaign optimization

    Our AI algorithm identifies high-performing and underperforming keywords, making continuous adjustments to improve ad performance.

  • 4. Clear insights

    Get a clear understanding of your campaign results through detailed and transparent reports, highlighting the effectiveness of our PPC services.

Types of Amazon
PPC ads

Sponsored Product Ads

Ad targeting: Keywords

These campaigns are used to sponsor individual products. The advertisement appears both in the results of relevant searches and in the ads of competitors. Products can also appear on external websites, aiming to attract customers who have viewed your listings but haven't placed an order. These ads convert three times faster than ads in Google Shopping.

Sponsored Brands

Ad targeting: Keywords

We will promote your brand with an advertisement containing a title, logo, and up to three products. The advertisement appears in search results and directs traffic to your store. This way, we will boost the brand awareness of your brand on Amazon.

Product Display Ads

Ad targeting:

Product + Interest Groups

This advertisement is aimed at buyers who frequently browse a specific category of products. There are three types of targeting options: targeting by product, remarketing (for those who have already seen your advertisement), and audience interest targeting.

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FAQ

Frequently asked
questions

  • What is included in Amazon РРС services?

    PPC services for Amazon include auditing, management, optimization, and monitoring of your advertising campaigns on Amazon, with the aim of increasing the visibility and sales of your promoted products.

  • What advertising budget on Amazon do you need?

    The Amazon PPC advertising budget depends on multiple factors, including the niche market and the specific marketplace. The minimum budget can start from 300-500 dollars/euro per month (per ASIN), but a larger budget is recommended for stable results, tailored to your goals and the competition in the niche.

  • What is a good ACoS?

    A good ACoS aligns with your profitability goals. Lower ACoS typically means higher profitability, while higher ACoS may drive more sales volume.

  • How often are campaigns optimized?

    Our team conducts daily optimizations to ensure maximum performance and profitability.

  • Can you help with listing optimization?

    Yes! We optimize listings as part of our holistic approach to maximize the success of your campaigns.

  • Is Amazon PPC worth it?

    Yes, definitely! With Amazon PPC you have complete control over how much you spend, making it easier to stick to your budget. Plus, with an effective campaign and the help of an experienced Amazon PPC management agency like AMZ Genesis, you can run ads that reach your target audience and incentivize them to buy your products, which increases your sales.

Ready to crush it on Amazon?
Book your free PPC consult now and let’s boost your ads to the next level!

Get a FREE consultation

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