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Launch Strategies
Accelerate your
product’s success

Why is a product
launch Crucial?

Launching your product on Amazon isn’t just about listing it—it’s about creating momentum that propels your product to the top. A strong launch strategy can transform your hard work into a profitable success story, while a poor launch can stall progress. AMZ Genesis is here to ensure your product takes off with the visibility and traction it deserves.

At AMZ Genesis, we have driven over $72 million in Amazon sales by leveraging proven strategies and tools. Our approach ensures your product isn’t just seen—it’s chosen by the right customers. From market research to PPC campaigns, we manage every step to help you succeed.

Your
Competitive Edge
Get a FREE consultation

Step 1

Step 1: Laying the foundation

Our comprehensive launch strategy

Step 2

Step 2: Accelerating visibility and sales

Our comprehensive launch strategy

Step 3

Step 3: Measuring and optimizing

Our comprehensive launch strategy

1.1 Market Research and Product Selection

  • We conduct in-depth research to identify high-potential niches and understand competitor performance.
  • Tools like Helium 10 help us discover trending keywords and refine your market strategy.
  • Get insights into sales volumes and competition to set realistic, achievable goals.

1.2 Optimized Amazon Listings

  • Titles: Striking a balance between keyword-rich and customer-friendly language.
  • Images: Showcase your product with clear, diverse visuals, including size, angles, and real-world use cases.
  • Bullet Points: Highlight key features and benefits using impactful, secondary keywords.
  • Descriptions: Paint a vivid picture of how your product solves customer problems and stands out from competitors.

1.3 Reviews and Ratings

  • Reviews are your strongest social proof. We guide you in collecting honest feedback while adhering to Amazon’s Terms of Service.
  • Regularly analyze customer reviews to refine your product and service.

2.1 Pay Per Click (PPC) Campaigns

  • Sponsored Product Ads: Promote individual items to rank higher on Amazon searches.
  • Sponsored Brands: Showcase up to three products for increased brand recognition.
  • Product Display Ads: Target customers based on their shopping behavior using Amazon’s machine learning.

2.2 Strategic Promotions

  • Leverage deals and discounts to drive sales velocity, a key factor in improving your ranking.
  • Integrate external advertising channels like Facebook and Google Ads to amplify reach.

2.3 Build Audience Engagement

  • Use targeted email campaigns to nurture relationships with customers and encourage reviews.
  • Develop product inserts that provide added value while subtly prompting feedback.

3.1 Measuring and Optimizing

  • Our work doesn’t end at launch. We continuously analyze performance to refine your strategy:
  • Adjust campaigns based on keyword trends and sales data.
  • Review competitor movements to stay ahead in the marketplace.
  • Scale your success with data-driven insights for future product launches.
3.1

Proven success

We have successfully generated over $72 million in Amazon sales by implementing data-driven strategies, cutting-edge tools, and industry best practices. Our approach combines advanced analytics, conversion optimization, and targeted marketing to maximize sales and profitability.

End-to-End support

From product research to PPC, we handle everything so you can focus on scaling your business.

Custom solutions

We tailor every strategy to your product, market, and goals.

Transparent metrics

Stay informed with regular performance reports and actionable insights.

Take the first step towards success

Transform your Amazon product into a best-seller with our expert
guidance. Book a FREE Consultation today and let us help you
unlock your product’s potential.

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